Generational

Shifts in behavior can vary by generation, especially during times such as COVID-19. We are seeing different comfort levels from different age groups concerning cleanliness and safety. Understanding your target generations on a deeper level can help you boost sales, build loyalty and anticipate upcoming trends. The Generational Consumer Trend Report can help you stay up to date on how each generation is evolving, as well as aid in developing menu and marketing strategies to drive traffic.

Report Benefits

  • Understand how consumers across generations are shifting their consumption and patronage habits
  • Identify which segments and brands are frequented most often by generation
  • Discover how purchase drivers and attitudes compare across generations
  • Identify what’s next as each generation evolves

Report Features

  • Access to reports on the dynamic online platform, Ignite
  • Analysis based on original research from a proprietary consumer survey
  • PowerPoint report
  • Consumer survey and full dataset, broken out by age, gender, region and income

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