With a decrease in foodservice visits and shifting consumer views on health, restaurant operators must drive menu development strategies focused on a balance between comfort cravings and healthy offerings. To better understand healthy eating consumption, purchase drivers and perceptions of health claims, Technomic released the Healthy Eating Consumer Trend Report. Leverage this report to drive menu strategy by gaining insights into healthy eating attitudes and trends.

Report Benefits  

• Understand how healthy eating behaviors and overall consumption has been impacted by COVID-19
• Uncover how healthy eating purchasing decisions and drivers have shifted during the pandemic
• Discover how consumer perceptions of health claims have evolved and which terms are growing on menus
• Identify what’s next for healthy eating menu trends

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

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