Poultry

Consumers’ overall health perceptions of chicken and turkey remain higher than other proteins, but what does the demand for poultry look like? Uncover COVID-19’s impact on chicken and turkey foodservice consumption and purchase drivers with the Center of the Plate: Poultry Consumer Trend Report.

Purchase this study for insights into both chicken and turkey entree and flavor preferences, as well as growing menu trends and best-in-class, limited-time offers. Study findings will help your business develop strategies aligned with new consumer demands and grow traffic in the post-pandemic era.

Report Benefits  

  • Learn how often and where consumers order poultry
  • Understand the impact of COVID-19 on order frequency and sourcing
  • Examine traffic and purchase drivers to help drive sales and create marketing messaging that resonates
  • Fuel menu and product development by analyzing menu trends alongside consumer preferences for poultry

Report Features

  • Access to reports on the dynamic online platform, Ignite
  • Analysis based on original research from a proprietary consumer survey
  • PowerPoint report
  • Consumer survey and full dataset, broken out by age, gender, region and income
  • One-pager of key themes and trends

    Still have questions? Contact us.

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