Away-From-Home Beverage

Amid the COVID-19 pandemic, the beverage category is experiencing shifting consumer behaviors and attitudes as well as changing market dynamics. While the category continues to evolve, Technomic’s Away-From-Home Beverage Navigator Program provides ongoing insights and advisory support to keep operators in the forefront of emerging segment trends and help drive strategic business growth.

What's included?

Comprehensive Study
Receive the Away-From-Home Beverage Multi Client Study. The study provides a comprehensive assessment of hot and cold beverages including major trends, market sizing, consumer attitudes, operator profitability, and pricing and merchandising strategies.

2020 Volumetrics Updates
Obtain category volumetrics by main operator segment and format with historical and forecasted growth of the segment.

Category and Innovation Spotlights
Receive spotlight reports, detailing comprehensive information and insights into specific beverage categories, areas of innovation and various topics.

Key Topic Webinars
Attend webinars led by Technomic’s experts, providing deeper insights and trends on the beverage industry.

Omnibus Survey Access
Access up to four survey runs with the ability to ask up to seven proprietary questions per run on separate surveys between consumers and operators.

On-Site or Virtual Work Sessions
Partake in annual beverage work sessions with industry experts.

Use this program to:

  • Measure the size of the beverage industry by category
  • Understand consumers’ path to purchase, including occasions, need states and key drivers
  • Leverage operator insights to uncover unmet needs and challenges
  • Maximize opportunities within current and forecasted economic conditions to increase beverage purchases
  • Develop strategies to grow the beverage business based on fact-based insights and data

Category Scope

Cold Beverages

 

Alternative beverages

Alternative beverages

Coconut water
Hispanic drinks (e.g., Agua frescas, Jarritos)
Juice/tea blends
Relaxation drinks
 

Water

Water

Still
Flavored still
Sparkling
Bottled v. dispensed
 

Carbonated soft drinks

Carbonated soft drinks

Dispensed/bag-in-box
Packaged
Craft sodas v mega brands
 

Cold coffee (iced)

Cold coffee (iced)

Scratch (cold brew vs. other)
Liquid concentrate
Dry mix
Single serve packaged
 

Complimentary water

Complimentary water

Free water provided to patrons
 

Energy drinks

Energy drinks

E.g., Red Bull, Monster
 

Enhanced Beverages

Enhanced Beverages

Flavored waters (Lifewater, Vitamin Water)
Non-flavored waters
Protein beverages (e.g., Muscle Milk)
 

Frozen blended coffee drinks

Frozen blended coffee drinks

Dry mix
Liquid concentrate
Scratch-made
Single serve pods
 

Frozen non-coffee beverages

Frozen non-coffee beverages

Carbonated soft drink-based ice drinks
Fruit-based ice drinks (e.g., Icees)
Lemonade type
Tea-type
 

Iced tea

Iced tea

Fresh brewed
Dispensed/bag-in-box (fountain)
Dry mix
Liquid concentrate
Packaged
 

100% Juices

100% Juices

Dispensed/bag-in-box
Multi-serve
Single serve
 

Juice drinks

Juice drinks

Cold pressed/fresh squeezed
Dispensed, bag in box
Multiple serve
Single serve
 

Lemonade

Lemonade

Dispensed/bag-in-box
Single-serve
Multi-serve
 

Milk

Milk

Bulk
Single serve
Dairy vs. vegetable-based
White, chocolate versus flavored
 

Powdered soft drinks

Powdered soft drinks

Bulk
Stick packs
 

Shakes/malts

Shakes/malts

Liquid mix
Scratch
Powder bases
 

Smoothies

Smoothies

Liquid concentrate
Mix
Scratch
Single serve
 

Sports drinks (e.g., Gatorade, PowerAde)

Sports drinks (e.g., Gatorade, PowerAde)

Dispensed
Multi-serve
Single-serve
Hot Beverages

 

Regular coffee

Regular coffee

Caffeinated vs. decaf
Liquid concentrate
Roast & ground
Single-serve pods/cups
Soluble/mix
 

Specialty coffee drinks

Specialty coffee drinks

Caffeinated vs. decaf
Liquid concentrate
Pod/cartridges
Roast & ground
Soluble/mix
 

Tea

Tea

Black vs. green vs. flavored vs. herbal
Hot tea vs. chai drinks
 

Hot chocolate/cocoa

Hot chocolate/cocoa

Bulk dry mix
Single serve dry mix
Liquid concentrate

Interested in learning more about Technomic's
Away-from-Home Beverage Multi Client Study?

 

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