Ghost Kitchens

The coronavirus outbreak greatly accelerated trends related to ghost kitchens, virtual brands and other off-premise strategies as operators turned to takeout and delivery to withstand the effects of the pandemic. With the emergence of off-premise models, new challengesand opportunities arise.

Technomic’s Ghost Kitchens & Virtual Brands Multi Client Study will uncover market size and forecasted growth; operator benefits and drawbacks; and consumer perceptions. Leverage the study’s expert research and guidance to define strategic opportunities for business growth with emerging ghost kitchens and virtual brands.

Questions you can answer:

  • What is the current and forecasted market size for these channels?
  • What are the impact and opportunities within the ghost kitchens and virtual brands channel?
  • What are operator benefits and drawbacks, best practices for operating in each format and promotion strategies for virtual brands?
  • How do consumers perceive these new options for sourcing food and how do you create more confidence for consumers to try a virtual brand?

Scope

Ghost Kitchens
An off-premise production facility with no customer-facing interior when individual consumer orders are prepared

Virtual Brands
Newly developed brands that do not have branded brick-and-mortar locations that are operated in shared kitchen centers as well as incremental branded product lines produced in another restaurant brand’s traditional brand locations

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Ghost Kitchens Multi Client Study?

 

About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

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