The Marijuana Effect

With nine states now permitting marijuana for recreational consumption, its use to enhance social occasions positions it as a competitor to on-premise visits and adult beverage sales.

To better understand the implications of marijuana and cannabis products for restaurants and bars, Technomic completed The Marijuana Effect Multi Client Study. Findings from this study will shed light on unique challenges and opportunities that exist for the on-premise adult beverage industry.

Use this study to:

  • Examine consumers’ existing attitudes and usage of marijuana and adult beverages.
  • Measure potential changes in current marijuana users’ frequency and occasion dynamics for restaurants and bars.
  • Understand operator perspectives on the potential impact of marijuana legalization on adult beverage programs.
  • Strategize for success in the evolving marketplace by receiving tailored recommendations from our expert analysts.
Technomic Marijuana Effect Multi Client Study Infographic

Answer Those Burning Questions

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On-Premise Segment Scope

Casual-dining restaurants
Fine-dining restaurants
Drinking establishments: Bars, taverns/pubs, sports bars, nightclubs/lounges

Adult Beverage Scope


Cannabis Products Scope

Infused products/edibles


Meet the Multis

The Marijuana Effect—Consumer Implications

In this video, Technomic Principal Donna Hood Crecca covers how marijuana legalization will impact adult beverage usage for consumers.

Meet the Multis

The Marijuana Effect—Operator Implications

In this video, Technomic Principal Donna Hood Crecca covers how marijuana legalization will impact on-premise occasions for operators.

About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

What are you waiting for? Start making smarter business decisions while saving time and money. View full library of reports.

Measure legalized marijuana’s on-premise impact.
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