Supermarket Foodservice

In 2006, supermarket foodservice generated less than $13 billion in sales. Thirteen years later in 2018, optimizing foodservice has become the leading strategic priority of many of the top grocers in the country. Even though the rapid growth of the channel has experienced some moderation in the past two years, foodservice in supermarkets remains an important and growing channel.

Better understand why supermarket foodservice usage has recently decreased with Technomic’s Supermarket Foodservice Multi Client Study. Although this study has been updated consistently since 2003, this year’s edition will focus more heavily on consumer attitudes and usage to uncover what’s driving the decline.

Use this study to

  • Identify trends over time with historical information dating back to our original 2003 study
  • Pinpoint recent changes in consumer patronage to supermarkets for foodservice and why these changes have taken place
  • Enhance your selling strategy with Technomic’s four retailer tiers, highlighting the unique needs of each individual type of supermarket
  • Gain perspective on how you can best enter the supermarket foodservice space or solidify your position with your retailer partners

CORE 4 Supermarket Tiers

  • Tier 1 — Foodservice Specialists: Blurring the line between supermarkets and restaurants, they offer gourmet menu items, limited table service and a warm atmosphere where restaurant-type amenities likely exist.
  • Tier 2 — Destination Supermarkets: A comprehensive perimeter offers extensive choices across cuisine types and often contains made-to-order stations, cafe-type seating and well-trained service.
  • Tier 3 — Standard Bearers: In most cases, shoppers can customize orders and there may be some basic in-store seating, although generally these retailers have shifted focus away from meats and cheeses to ready-to-eat or ready-to-heat meals.
  • Tier 4 — Essentials: While still emphasizing sliced meats and cheeses, these retailers typically offer customers several hot meal alternatives as well as a refrigerated ready-to-eat section. They may even offer items such as sushi.


  • Hot and cold self-service bars (including prepared entrees, salads, soup)
  • Sushi
  • Specialty service case (traditional deli meats and cheeses are not included)
  • Cafés or restaurants within the store
  • Dedicated stations or venues within the prepared foods area (these will vary by store - e.g., pizza, sandwich, stir fry, carvery, grill, etc.
  • Grab and go (e.g., “deli wall”, “pre-packs”)

Interested in learning more about Technomic's
Supermarket Foodservice Multi Client Study?


About Multi Client Studies

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