Trade Spending

Trade spending, for most manufacturers, is the second-largest go-to-market expense after cost of goods sold, typically higher than the cost of sales and marketing forces combined. Yet many companies struggle to develop a strategy for measuring and assessing their trade spending effectiveness.

Technomic has conducted the Trade Spending: Recent Trends, Best Practices, Benchmarking & Forecast study, developed to serve valuable insights to help your organization enhance trade spending investments and cultivate best practices to support your strategic initiatives.

Key Study Deliverables:

  • Manufacturer surveys and interviews to assess trade spending programs, costs and spending shifts
  • Identification and assessment of potential opportunities
  • Distributor, GPO and chain operator interviews reveal a 360-degree scope of recent changes, current status and future expectations including all trading partners

Interested in learning more about Technomic's
Trade Spending Multi Client Study?


About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

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