Restaurant Loyalty & Discounting Strategies

Understand what defines successful loyalty and discounting strategies


Loyalty programs and discounting strategies play an important role in both customer acquisition and retention. Identify industry-leading loyalty and discounting strategies to drive incremental sales with the Restaurant Loyalty and Discounting Strategies Multi Client Study.

This study will explore consumer and operator attitudes and behaviors related to the adoption of new loyalty and discounting strategies, as well as their traditional counterparts.

Questions you can answer with this study:

  1. What are operator strategies for navigating multiple loyalty channels, including app-based, e-club and integrated with POS?
  2. What is the impact of loyalty rewards and coupon redemption on frequency and spending?
  3. How are consumers utilizing loyalty rewards programs and what are their expectations?
  4. What loyalty and discounting solutions are being utilized, how are they being utilized and what features are both consumers and operators looking for?
  5. What are operator perceptions of key providers?


Quick service
Fast casual
Casual dining
Fine dining

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