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Salad dressings show potential to boost category volume

Recent Technomic reporting shows evolving trends in the salad dressing category

Chicago, March 16, 2017—Avocado, jalapeno, acai, ginger and miso are some of the standout dressing flavors operators are purchasing to spotlight on restaurant menus. According to data from Technomic’s latest Volumix Salad Dressings Report, total volume of this category had a modest increase in 2016 from the previous year. Liquid salad dressings had stronger volume growth over dry dressings.

This information, as well as the wealth of other valuable data points featured in the Volumix Salad Dressings Report, can give suppliers visibility into what brands and products operators are purchasing and for what price, also showcasing new product entrants giving perspective on trends evolving in the category.

Other notable takeaways from the Volumix Salad Dressings Report include:

  • Total sales of portion-control liquid salad dressings are up 2.7% year over year
  • The average case price of dry mix salad dressings increased by 2.5% over the prior year
  • Ken’s Foods Inc., Ventura Foods and Kraft Heinz are the top three manufacturers by volume in this category

Volumix generates SKU-level data from over 28,000 independents and small chain operators, serving as an effective tool for suppliers to better understand the competitive environment. To view sample data or to learn more about this resource, please visit Technomic.com or contact the individuals listed below. For Technomic updates, please follow us on Twitter or LinkedIn.

Contacts:
Press Inquiries and Program Details: Bernadette Noone, (312) 506-3830 or bnoone@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852 or pnoone@technomic.com

About Technomic
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.

About Winsight, LLCWinsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.

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