Snacks increasingly replacing meals for consumers
New study conducted by Technomic reveals the latest trends and data about consumers’ shifting behaviors and attitudes toward snacking
CHICAGO, March 6, 2018: Technomic’s recently released 2018 Snacking Occasion Consumer Trend Report reveals that not only are views on snacking broadening, but consumers are also more likely now than in 2016 to replace one or two meals per day with snacks. While most consumers eat three meals a day with a few snacks throughout, the gap between eating three meals per day and replacing meals with snacks is narrowing.
“As busy consumers continue to seek convenience and increasingly replace meals with snacks, look for grab-and-go boxes and heartier snacks such as wings and crab bites to fill the hunger gap,” explains Kelly Weikel, director of consumer insights for Technomic. “On the beverage front, protein-infused options that feature health-halo and functional claims, including fresh, unprocessed and energizing, can help position drinks such as smoothies and shakes as smart meal replacement choices.”
Key takeaways from the report include:
- 80% of consumers say they snack at least once a day
- Consumers who replace meals with snacks are most likely to replace lunch
- 37% of consumers say that any food can be a snack if the portion size is small
Compiling findings from more than 1,500 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Snacking Occasion Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them understand consumer usage and attitudes toward snacking and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.