Technomic introduces Ignite, a comprehensive data platform designed to drive innovation and growth
CHICAGO, June 22, 2017—Ignite is the newest foodservice industry intelligence platform crafted by Chicago-based market research and consulting firm Technomic Inc. Designed to provide foodservice leaders with a 360-degree industry view, this integrated search engine offers all-inclusive data and analysis on tailored information searches, delivered seamlessly and rapidly through Microsoft, PowerPoint or mobile APIs to cater to users’ busy on-the-go lifestyles.
The operator, consumer and financial intelligence housed in Ignite provide insights into micro and macro trends shaping the industry. Data sources include menus representing over 275,000 locations updated quarterly, as well as reports on 140,000 consumer foodservice visits each year to identify product opportunities across consumer sets. In addition, Ignite’s library houses over 800 data reports that are continuously updated to share and support development recommendations.
Ignite elevates users’ knowledge of their customer base, competitive set and larger industry to support product development and identify gaps that represent areas of opportunity. “It is designed to be the independent resource to help foodservice leaders across commercial, noncommercial and retail sectors support business decisions with facts and insights,” says Patrick Noone, executive vice president at Technomic.
Benefits of Ignite include:
- Engaging in predictive capabilities to identify the next big flavors and ingredients.
- Following industry disruptors through ongoing news tracking and analysis reports.
- Understanding consumer decisions along the path to purchase.
- Distinguishing the competition and identifying lost business based on the consumer consideration set.
- Recognizing eater and operator archetypes and the associated behaviors of these groups.
- Using social listening to analyze brand mention and engage with influencers.
Only Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.