CONSUMER TREND REPORT—

Value & Pricing

Uncover how consumers calculate the value equation and explore factors that impact consumer price thresholds.

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Rising inflation and economic pressures are reshaping consumer perceptions of value and price-sensitivity at restaurants. Discover how consumer attitudes, purchasing decisions, and definitions of value have evolved, along with new attributes added to the value equation, in the Value & Pricing Consumer Trend Report.

Purchase this report to help guide pricing and promotional strategies that align with the evolving consumer value equation.

Report Benefits:

Understand the impact of rising prices and inflation on consumer definitions of value across foodservice segments and key attributes.
Explore the top attributes that drive value, including food quality, service, and ambiance.
Learn about the role of value menus, loyalty programs, and promotions in driving traffic and engagement.
Uncover how much consumers are willing to pay across dayparts, restaurant segments, and menu categories.
Identify emerging trends in value perception, including the importance of shareable entrees, family-sized portions, and holistic dining experiences.

Report Features:

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full dataset, which is broken out by age, gender, region, income and more.