Consumers say they're eating burgers less often as menu prices rise
Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behaviors and attitudes toward burgers
Chicago, July 11, 2017—Fewer consumers are eating burgers now than in previous years and restaurants are feeling the effects, according to Technomic Inc.’s recently released 2017 Burger Consumer Trend Report. While 56% of consumers say that they eat burgers at least once a week, this is down from roughly two-thirds of consumers in 2013, and consumers say they are now preparing a higher percentage of their burgers at home. These shifts in consumption align with the increased availability of other foodservice options, especially at fast casuals and retailers, and the 15% increase in burger prices at leading chains since 2013 (compared to about 11% for all entrees).
“Burgers are becoming a more premium option as pricier toppings like brisket, fried eggs and avocado trend up on menus,” explains Anne Mills, manager of consumer insights at Technomic. “While these ingredients are satisfying demands for new and unique burgers, increasing prices may make burgers a less practical option and push consumers to more affordable alternatives, especially as retail prices for burgers drop.”
Key takeaways from the report include:
- Thirty-five percent of consumers say it’s very important that restaurants offer burgers with new and unique flavors.
- Twenty-six percent of consumers say breakfast burgers are highly appealing, up from 22% in 2015.
- Forty-eight percent of consumers say it’s very important that burgers are made with never-frozen beef.
Compiling findings from more than 1,500 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2017 Burger Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer consumption of and attitudes toward burgers and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight LLC is a business-to-business media, event, data and information company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio with leading publications, including CSP, Convenience Store Products, Restaurant Business, FoodService Director, and now Grocery Headquarters as of June 2017. Winsight Media offers a suite of digital products, including websites, e-newsletters, webinars, video, apps and custom marketing solutions. The Winsight Events group produces exclusive large-scale executive-level conferences, including Restaurant Leadership, Global Restaurant Leadership, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC, Restaurant Trends & Directions and MenuDirections. Winsight also owns Technomic Inc., the leading provider of market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com or www.technomic.com.