Technomic’s newly released 2018 Sandwich Consumer Trend Report highlights how attitudes and purchasing decisions for sandwiches are shifting.
CHICAGO, April 23, 2018: Sandwiches remain a popular item across the board, with 61% of consumers eating them at least once a week, either at home or away from home. However, there are several key differences between older and younger consumers’ considerations and values when it comes to ordering sandwiches from restaurants, according to Technomic’s new 2018 Sandwich Consumer Trend Report.
“While older consumers really hone in on value and convenience when deciding where to order sandwiches, more 18- to 34-year-olds than older consumers consider factors such as healthfulness, special-diet accommodations and the use of sustainably sourced ingredients in their purchasing decisions,” states Anne Mills, senior manager of consumer insights at Technomic. “Even if brands are executing in terms of convenience and affordability, they still need to go the extra mile to appeal to younger consumers.”
Key takeaways from the report include:
- 40% of consumers’ sandwiches are purchased away from home while 60% are prepared at home
- 44% of consumers overall and 51% of those living in urban areas say they have purchased sandwiches from grab-and-go sections at restaurants or other foodservice locations
- 39% of consumers overall and 54% of millennials, would like restaurants to offer more sandwiches with new or unique flavors
Compiling findings from more than 1,500 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Sandwich Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer usage, attitudes and preferences toward sandwiches are evolving and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.