Subject Matter Experts

Technomic’s Subject Matter Experts are true leaders in the industry with a command of a full spectrum of food and beverage industry channels and disciplines. Benefit from their abilities and bring industry-leading insights and recommendations to your business’ engagements.

Some available resources include:

  • Food industry trade shows and conferences
  • Franchise conventions and conferences
  • Board of directors and executive meetings
  • Sales meetings and training sessions
  • Strategy meeting facilitation and team workshops
  • Media and press relations

Industry Experts


Donna Hood Crecca, Principal

Donna directs the firm’s convenience store and adult beverage practices. She is a veteran of the foodservice and drinks industries, having consulted for and covered the restaurant, foodservice, convenience store, beverage and adult beverage markets for nearly two decades.


Kathryn Fenner, Principal

Kathryn is responsible for managing and executing research and consulting programs for manufacturers, restaurant operators and trade associations throughout the foodservice industry. The innovation, convenience and education segments are her specific areas of emphasis.


Wade Hanson, Principal

With over 20 years of strategic consulting and research experience, Wade is responsible for managing and executing research and consulting programs for suppliers and trade associations throughout the foodservice industry. His focus is within the retail foodservice arena and he directs the retail meal solutions (RMS) practice area.


David Henkes, Senior Principal

During Dave’s more than 20 years at Technomic, he’s been involved in a wide variety of client engagements covering food, beverages, equipment and non-food products, both in the U.S. and globally. His expertise lies in opportunity assessments, go-to-market evaluations, market forecasting and trend prognostication.


Patrick Noone, Executive Vice President

Patrick is integrally involved in strategic and tactical business planning, ensuring that clients are receiving actionable industry data and managing the business development and account management teams.


Joe Pawlak, Managing Principal

Joe is head of the company’s advisory practice, Technomic’s vertical that is engaged in food industry proprietary and multiclient consulting and research assignments. A 30-year food industry veteran, Joe’s experience encompasses virtually all food industry categories and channels.


Rich Shank, Vice President, Research & Insights

Rich is an experienced researcher, specializing in brand positioning analysis, menu and product development research, customer experience research and consumer segmentation. His clients include chain operators, manufacturers, private equity firms and trade associations.


Melissa Wilson, Principal

Melissa specializes in the operator practice arena and directs the off-premise practice. Leveraging her more than 25 years of consulting experience, Melissa mostly works with chains, multiunit operators and private equity firms on relevant consulting and research engagements.

Samples of Engagements

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