Breakfast

Breakfast is evolving rapidly, with shifting consumer preferences and operational challenges impacting the foodservice industry. Many factors influence breakfast decisions, such as health trends, convenience, cost and menu innovation. Operators and suppliers are navigating rising costs, labor shortages and changing consumer demands, making breakfast one of the most economically sensitive dayparts.

Technomic’s 2026 Breakfast Multi Client Study provides critical insight into the challenges and opportunities in the breakfast foodservice landscape. From consumer motivations to operator practices, this study offers actionable intelligence to help foodservice suppliers, distributors and manufacturers optimize their strategies for growth.

With this study, you can:

• Better understand consumer breakfast preferences, motivations and decision-making
• Benchmark current breakfast menuing, planning and strategic activities
• Take a predictive look at consumer breakfast behavior and trends

Questions you can answer with this study:

• What motivates consumers to skip breakfast or eat at home?
• What are the key drivers and trends affecting breakfast menu innovation?
• How do operators address rising costs and labor shortages?
• What are the most popular and fastest-growing breakfast items?
• What is the impact of health trends on breakfast offerings?

SEGMENT SCOPE

• Traditional casual dining
• Upscale/polished casual dining
• Fine dining
• Business & industry
• College & university
• K-12
• Lodging

DAYPART/OCCASION SCOPE

• Weekday breakfast
• Weekend brunch
• All-day breakfast