The coronavirus pandemic has significantly changed the beverage segment, requiring operators to incorporate touchless solutions and adapt to consumers’ new morning routines. Beverage consumers are looking for immunity boosters and better-for-you options, as well as reporting an increased likelihood of trying new brands. Learn how to keep up and appeal to consumers in the COVID-19 era with Technomic’s Beverage Consumer Trend Report.
- Understand how consumption differs by beverage for at-home and foodservice occasions as well as how this has been impacted by COVID-19
- Uncover how purchase behavior is shifting in terms of beverages as add-ons for takeout and delivery orders
- Discover the motivators and drivers for beverage purchases along with post-COVID-19 attitudes regarding fountain beverage machines
- Identify what’s next for beverages
Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.
Still have questions? Contact us.
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U.S. Consumer Trend Reports
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