Uncover the latest menu and consumer trends in breakfast.


The pandemic has shifted consumers’ morning routines, affecting the future of the breakfast daypart. Explore actionable insights to optimize breakfast menu development and adapt strategies to new consumer behaviors with the Breakfast Consumer Trend Report.

Report Benefits

  • Understand how often and why consumers skip breakfast, eat it at home or purchase it from foodservice
  • Examine attitudes about innovative flavors, health, breakfast at nontraditional times and more
  • Fuel menu and product development by identifying food, beverage and coffee preferences as well as what’s growing on Top 500 chain menus
  • Discover what’s now and what’s next for breakfast

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

Still have questions? Contact us.

Download sample slides to get a preview of what Consumer Trend Reports offer.
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