Healthy Eating

Stay relevant with consumers’ changing definitions of and attitudes toward healthy eating with data from more than 1,500 consumers,

Healthy Eating

With a decrease in foodservice visits and shifting consumer views on health, restaurant operators must drive menu development strategies focused on a balance between comfort cravings and healthy offerings. To better understand healthy eating consumption, purchase drivers and perceptions of health claims, Technomic released the Healthy Eating Consumer Trend Report. Leverage this report to drive menu strategy by gaining insights into healthy eating attitudes and trends.

Report Benefits  

  • Understand how healthy eating behaviors and overall consumption has been impacted by COVID-19
  • Uncover how healthy eating purchasing decisions and drivers have shifted during the pandemic
  • Discover how consumer perceptions of health claims have evolved and which terms are growing on menus
  • Identify what’s next for healthy eating menu trends

Report Features

Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.

Still have questions? Contact us.

Download sample slides to get a preview of what Consumer Trend Reports offer.
Please complete all fields.


You May Also Like



Explore flavor, ingredient and menu trends nationally or by market and guide your ideation with predictive analytics.


Generational Differences

Recognize the distinct need states, preferences and expectations across Gen Z, Millennials, Gen X and Baby Boomers to drive traffic in each generational group.

Never Miss an Update

Subscribe to Our Emails

Unique content, conversation and thought leadership from Technomic is just a click away.