Off-Premise Catering

The off-premise catering market has become a vital revenue stream for operators, enabling them to diversify sales, expand customer reach and build loyalty. As workplace dynamics, lifestyles and the economy continue to shift, catering decision-making is evolving as well. Operators, suppliers and distributors need actionable insights to navigate these changes and drive growth in both business (B2B) and social (B2C) catering.

The main goals of this study are to uncover the changing needs, priorities and preferences of catering decision-makers, while providing strategies to overcome barriers, enhance customer loyalty and boost catering sales. These insights will help stakeholders adapt to market trends and position themselves for success in the evolving catering landscape.

Questions you can answer with this study:

1. What are the key purchase drivers for catering?
2. How do work-from-home and hybrid work policies impact business catering?
3. What are the primary business and social occasions driving catering demand?
4. What are the preferred ordering methods and expectations for digital ordering?
5. What are the expected changes in catering budgets and order frequency?
6. What are the barriers to increasing catering orders?

SEGMENT SCOPE

• Quick-service restaurants
• Fast-casual restaurants
• Full-service restaurants
• On-site cafeterias
• Independent caterers
• Supermarkets

DAYPART/OCCASION SCOPE

• Business occasions (e.g., office meetings, training sessions, client/customer meetings, etc.)
• Social occasions (e.g., holidays, special events, employee appreciation days, etc.)