Define opportunities for growth within pizza


The pizza category proved “pandemic-proof” in 2020, leading to more intense competition across both foodservice and retail. Uncover new category and channel opportunities with the Pizza Multi Client Study

This study will explore market volumetrics, including total size of the pizza market and ingredient sizing, as well as dive into actionable consumer and operator insights. 

Questions you can answer with this study: 

  1. What is the historical and projected pizza growth by format and channel? 
  2. What is the market sizing for pizza ingredients in foodservice? 
  3. What are consumer attitudes, consumption frequency and preferences for pizza? 
  4. What are key trends affecting the pizza category? 
  5. What are operators offering and what is the brand selection criteria for dough, meat toppings, sauce and cheeses? 



Supermarkets/grocery stores 
Mass merchandisers 
Other retailers 


Limited-service pizza restaurants 
Other limited-service restaurants 
Full-service pizza restaurants 
Other full-service restaurants 
Supermarket foodservice 
C-store foodservice 
Business & industry 
Colleges & universities 

Still have questions? Contact us.

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