Pizza
Define opportunities for growth within pizza
The pizza category proved “pandemic-proof” in 2020, leading to more intense competition across both foodservice and retail. Uncover new category and channel opportunities with the Pizza Multi Client Study.
This study will explore market volumetrics, including total size of the pizza market and ingredient sizing, as well as dive into actionable consumer and operator insights.
Questions you can answer with this study:
- What is the historical and projected pizza growth by format and channel?
- What is the market sizing for pizza ingredients in foodservice?
- What are consumer attitudes, consumption frequency and preferences for pizza?
- What are key trends affecting the pizza category?
- What are operators offering and what is the brand selection criteria for dough, meat toppings, sauce and cheeses?
SCOPE
At-home
Supermarkets/grocery stores
Mass merchandisers
Other retailers
Away-from-home
Limited-service pizza restaurants
Other limited-service restaurants
Full-service pizza restaurants
Other full-service restaurants
Supermarket foodservice
C-store foodservice
Lodging
Recreation
Business & industry
Healthcare
K-12
Colleges & universities
Still have questions? Contact us.
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