Supermarket Foodservice

Supermarket Foodservice Multi Client Study

Supermarket Foodservice

Supermarket foodservice is a strategic priority for grocers looking to driving incremental revenue and differentiate themselves in the competitive market. Despite rapid growth in the supermarket foodservice channel, COVID-19 has created new obstacles for grocers and grocery stores.

Since 2003, Technomic has been providing a strategic deep dive into the channel, uncovering market sizing, supermarket program offerings and consumer insights, with the Supermarket Foodservice Multi Client Study. The 2022 study uncovers COVID-19’s long-term impact on the channel, as well as a time-series analysis detailing changes in performance and practices over time.

Questions you can answer:

  • What is the historical, current and forecasted five-year growth for supermarket foodservice?
  • How has COVID-19 impacted grocery store layout and design, value offerings, culinary innovation, operational strategies and menu strategies?
  • What are the current supermarket business practices, product offerings, and attitudes and plans regarding foodservices, as well as needs and gaps?
  • What are operator packaging and equipment needs, as well as safety and sanitation procedures, in light of COVID-19?
  • What are consumers’ unmet needs, category and format preferences, and usage and perceptions of supermarket foodservice?


  • Hot and cold self-service bars (including prepared entrees, salads, soup)
  • Sushi
  • Specialty service case (traditional deli meats and cheeses are not included)
  • Cafés or restaurants within the store
  • Dedicated stations or venues within the prepared foods area (these will vary by store - e.g., pizza, sandwich, stir fry, carvery, grill, etc.
  • Grab and go (e.g., “deli wall”, “pre-packs”)

Interested in learning more about Technomic's
Supermarket Foodservice Multi Client Study?


About Multi Client Studies

Technomic’s Multi Client Studies offer industry-leading research at a great value. Participants can pool resources with industry peers prior to the study launching, offering them the opportunity to add proprietary questions to the survey. Missed the chance to sponsor a study? Don’t worry – all reports are available for purchase once the research is complete.

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