Melissa Wilson, Principal, has more than 25 years of consulting experience in the foodservice industry. She works closely with senior leadership teams on determining the strategic implications from consumer and operator research engagements, as well as brand evolution opportunities, growth and expansion strategy, international market expansion, marketing strategy and competitive positioning.
Prior to joining Technomic, Melissa was President/COO of TFNMI, directing marketing and business expansion activities for chain restaurant clients across all restaurant industry segments including fine dining. She was the founder of Strategic Growth Systems, Inc. which provided concept growth strategy and franchise development support to a variety of restaurant/bar, retail and service concepts over a period of nine years.
Melissa previously served as Vice President of International Marketing Systems, Inc. In this role, she spearheaded development of Texaco’s Star Mart convenience store concept from concept vision/ideation to international rollout in more than 30 countries. Melissa also played a key role in development and implementation of Texaco’s Global Brand Management System and its Latin America/West Africa Division Field Marketing Systems. She concurrently served as a Principal of Franchise Systems Corporation, a joint venture with the law firm Gunster, Yoakley, Criser and Stewart. Her early career experience includes front-line restaurant operations management in the casual-dining, upscale and fine-dining segments.
Melissa is a featured speaker, panelist and moderator at numerous industry events and conferences each year, as well as many client and supplier-sponsored conferences. She is frequently cited in leading industry and business publications regarding trends in the foodservice industry.
Melissa was an early admissions Honors student at the University of Miami, majoring in International Business. She earned her Master’s degree in Business Administration from Florida Atlantic University.