Wendy's Breakfast Case Study

This case study uses our consumer tools to explore the success of Wendys' breakfast campaign in the midst of a looming pandemic and economic disruptions

Wendy's Breakfast Case Study

On March 2, 2020, Wendy’s launched its new breakfast menu, just as concerns over the coronavirus pandemic were heightening in the United States. One may assume that due to timing and other challenges, the cards were stacked against the chain.

To take a closer look at how this Wendy’s daypart performed amid several stark challenges, Technomic used a mixture of tools from its Ignite Consumer platform. The analysis revealed a pleasant surprise.

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Wendy's Case Study

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