Craft your own research and pinpoint the questions that matter the most to you. Technomic’s experts interpret the results to help you reach your business goals. Our capabilities leverage both qualitative and quantitative approaches.
Quantitative capabilities include: Factor Analysis, Correlation & Regression Analysis, Perceptual Mapping, Predictive Analytics, Customer Segmentation, Psychographic Clustering, TURF Analysis, MaxDiff Scaling, Conjoint Analysis
Qualitative capabilities include: Focus groups, Dine-alongs, Audits, Ethnographies, Intercepts, Online Chats/Videos/Diaries, Communities, Taste Panels/Sensory Testing