Consumers Demand Crave-able Flavors and Customization


Thinking of all the reasons that people select which restaurants to visit—convenience, the experience, healthy offerings, etc.—the top driver always comes back to crave-ability. Offering crave-worthy flavors is key to winning over your customers. 

Prince Castle—the leading provider of patented proprietary kitchen and tabletop technologies for the world’s top restaurant brands—used consumer data from foodservice research firm Technomic to determine the best way to satisfy people’s desires for crave-able flavors.

Sixty-three percent of consumers say that dips, condiments and sauces are an appealing way to add flavor. Fifty-four percent of consumers prefer restaurants to carry a mix of sauces, from the unique to the known. More than fifty percentof consumers like flavor combos such as sweet and savory or sweet and smoky.Prince Castle’s FlavorBar® satisfies many consumer interests in new and unique ways. This sauce dispensing ecosystem lets diners customize a recipe with up to 900 different flavor combinations. Customers can then save the recipe to a mobile app to scan and dispense at a future visit, or share recipes on social media with friends and family. FlavorBar® helps bring several important dining trends together: flavor variety, customization and consumer engagement. These factors are all important to today’s consumers and when restaurants offer them, they can increase brand loyalty and store traffic.

Among the many consumer preferences regarding flavors, there are two key factors to consider: spotlighting new flavors is essential at restaurants, and customization is now an expectation. In fact…

  • 65% of consumers like trying new flavors from time to time.
  • 61% of consumers say the ability to customize their order is important when visiting a fast-food restaurant, and 62% say the same of a fast-casual restaurant.

What this means for operators is that adding new flavors means increased visits and spend.  In fact…

  • 73% of consumers are more likely to visit a restaurant that offers new flavors.
  • 66% of consumers are willing to spend more on a meal that features new flavors.

This important research from Technomic demonstrates that flavor variety, customization and consumer engagement are what diners are seeking today when they eat out. A flavor ecosystem like FlavorBar® can help restaurants meet these trends, and with the flexibility that FlavorBar® offers, they can continue to evolve their flavor offerings as their menu and consumer tastes change.

To learn more about FlavorBar®, visit or contact

Source: Technomic, 2017 Flavor Consumer Trend Report

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to

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