Consumers’ growing interest in health trends opens the door to many new opportunities in foodservice

Technomic’s 2018 Canadian Healthy Eating Consumer Trend Report explores trends and implications regarding healthy eating among Canadian consumers

CHICAGO, Jan. 7, 2019—Canadian consumers’ interest in health continues to grow, boosting competition in the healthy food and beverage landscape. The 2018 Canadian Healthy Eating Consumer Trend Report explores the opportunities and challenges arising as consumer definitions of health evolve and health trends become more demanding.

“Restaurants are quickly adopting health trends by adjusting menu offerings to be plant-based or gluten-free and adding information such as calorie counts,” says Anne Mills, senior manager of consumer insights at Technomic. “As consumers’ health definitions evolve and competition heightens, looking beyond a one-size-fits-all approach to health can help differentiate.”
Key takeaways from the report include:

  • 39% of consumers say healthy options at restaurants taste better than they did two years ago 
  • 56% of consumers say it’s important to eat healthy and pay attention to nutrition 
  • 29% are more likely to visit a restaurant that offers some healthy options, even if they don’t end up ordering a healthy dish 

Compiling findings from more than 1,200 consumer responses, as well as Ignite menu data on healthy item trends, the 2018 Canadian Healthy Eating Consumer Trend Report serves as a guide for foodservice operators and suppliers to discover the opportunities, challenges and evolving consumer attitudes regarding healthy eating in Canada and the impact of those attitudes on foodservice use.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below.

Press inquiries and report details: Anne Mills, (312) 506-3867,
Purchasing details: Patrick Noone, (312) 506-3852,

About Technomic
Technomic Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at

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