CHICAGO, Feb. 27, 2019—More consumers now than in 2016 say they are following restrictive specialty diets, Technomic discovered in the 2019 Center of the Plate: Seafood and Vegetarian Consumer Trend Report. While a significant majority of consumers do not follow a specialty diet, those who do are most likely to classify themselves with flexible terms such as “semivegetarian” or “flexitarian.”
“This desire for flexibility highlights the fact that dietary lifestyle choices are often not all-or-nothing decisions for consumers,” explains Bret Yonke, manager of consumer insights at Technomic. “Semivegetarian and flexitarian diets appeal to those who aspire to eat healthier while still providing leeway to splurge on meat or seafood occasionally. To cater to shifting behaviors, operators can offer protein substitutes for certain dishes or create a handful of build-your-own options that give consumers an even greater level of control.”
Key takeaways from the report include:
• 71% of consumers eat seafood at least once a month
• 50% of consumers eat vegetarian or vegan dishes at least once a month
• Only 27% of those who eat vegetarian/vegan dishes say restaurants do a good job of providing options that taste good
Compiling findings from 1,700 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Center of the Plate: Seafood and Vegetarian Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer consumption, attitudes and preferences toward meatless menu items are evolving and to identify opportunity areas.
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Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth.
About Winsight LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.