Dessert continues to step out of the post-meal shadow in Canada

Technomic's 2018 Canadian Dessert Consumer Trend Report reveals growth and opportunities in this category

Technomic's 2018 Canadian Dessert Consumer Trend Report reveals growth and opportunities in this category

CHICAGO, Nov. 13, 2018: Opportunities for the dessert category are growing in Canada as fewer consumers now than in 2016 define dessert as simply a post-meal occasion, according to Technomic’s 2018 Canadian Dessert Consumer Trend Report. This shift in thinking points the way toward more flexible, anytime dessert opportunities that will call for more portable and snackable options.

“Shifts in the way consumers are thinking about dessert align with the increasingly on-demand nature of foodservice in general,” explains Bret Yonke, manager of consumer insights at Technomic. “We are also seeing dessert become more of an experience as trending items such as over-the-top milkshakes and neon-coloured sweets lead the way on this front by piquing the curiosity of adventure-seeking consumers.”

Preview some highlights from the report:

  • Mood plays a major role in dessert consumption, with 63% of consumers saying they are more likely to eat dessert when they want to treat or reward themselves
  • 48% of dessert occasions that take place after a restaurant meal do not occur at the same restaurant where the meal was consumed
  • Younger consumers (ages 18-34) are willing to pay $1.50 per dessert topping, compared to just $0.70 among older consumers (ages 35+)

Compiling findings from more than 1,100 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Canadian Dessert Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand how consumer usage and attitudes toward dessert are evolving in Canada and to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below.

Press inquiries and report details: Anne Mills, (312) 506-3867,
Purchasing details: Patrick Noone, (312) 506-3852, or

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to

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