McDonald’s and fellow giants show modest improvement as fast casual continues its strong momentum
CHICAGO, Mar. 24, 2016—The 500 largest restaurant chains in the United States accelerated their cumulative sales growth in 2015 to a 4.9% increase, totaling an estimated $288 billion. While four of the top five chains in the ranking improved their performance from the prior year, the fast casual segment continued to lead the pack with 11.4% sales growth, almost doubling the growth rate of any other dining segment.
According to data released today by Technomic Inc. in an advance brief of its annual report on the largest U.S. restaurant companies, the 4.9% sales growth seen by the Top 500 in 2015 beat out 2014’s mark of 4.2%. Diving deeper into the improved sales growth observed in 2015, limited service chains grew their cumulative sales 5.5%, outpacing their full service counterparts who registered 3.4% growth. The Top 500 Advanced Chain Restaurant Report also found that the industry’s 500 biggest brands grew their overall unit count 2.1% in 2015 to more than 223,000 locations.
“While the performance of the Top 500 chains showed moderate improvement over the prior year, consumers clearly favored patronage of fast casual and fast food restaurants,” said Darren Tristano, president of Technomic, Inc. “In full service, family style restaurants succeeded on affordable value, upscale casual dining chains appealed to more affluent consumers and many traditional casual dining chains appeared to be squeezed in the middle with weaker performance.”
Fueled in part by the introduction of all-day breakfast, McDonald’s returned to positive sales growth in 2015, checking in at 1.1%. Among the other top chains, Starbucks had the strongest year, at 12.8% sales growth, followed by Taco Bell at 8.2% and Burger King at 4.2%. Taco Bell rode its sales surge into the No.4 ranking, leapfrogging both Burger King and Wendy’s. Subway, holding steady in the No. 3 ranking but with decelerating unit growth, saw its sales slip for the second straight year, to -3.4 %. A number of Subway’s competitors, namely Arby’s, Jimmy John’s and Jersey Mike’s, leveraged opportunities created by Subway’s challenges and revealed strong sales results.
While the industry giants saw their fortunes improve modestly, the fast-casual segment was the engine that drove growth again in 2015. Big players, such as Panera Bread, Panda Express, and Jimmy John’s, achieved impressive sales at the top of the fast-casual segment. Fast-casual pizza chains, including Blaze Pizza, MOD Pizza, and Pieology Pizzeria, also saw success over the past year. Additionally, concepts that focused on healthy and “clean” offerings, such as Freshii, Sweetgreen and Zoes Kitchen, were also among the big fast-casual winners of 2015.
In the full-service segment, chains recorded a 3.5% overall increase in annual sales in 2015, holding steady at approximately the same growth rate observed in 2014. Steak-focused concepts, following a noteworthy year in 2014, were winners again; casual-dining steak concepts registered a 6.2% rise in sales, while fine-dining steak concepts grew sales at a rate of 5.6%. Sports bar and wing-centric casual-dining concepts were high performers in 2015 as well, led by the robust growth of Buffalo Wild Wings, Miller’s Ale House and Twin Peaks.
The Technomic Top 500 Advanced Chain Restaurant Report provides Technomic’s exclusive one-year sales forecast by menu category, an expanded Outlook & Opportunities section, new Key Themes and much more.
To purchase or learn more about this and other industry reports from Technomic, please visit Technomic.com or contact one of the individuals listed below. Additional coverage of The Top 500 Advanced Chain Restaurant Report can be found on RestaurantBusinessOnline.com.
Note: The results reported here are preliminary and subject to revision.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.