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Latinos’ influence on foodservice increases

Study conducted by Technomic reveals the latest data on Latinos’ foodservice behavior, attitudes and preferences as well as the latest trends for Latin American cuisine

CHICAGO, May 4, 2017—While Latinos currently comprise 17% of the total U.S. population, the Latino population and its spending power will continue to grow and impact the U.S. foodservice industry. With their incomes rising, Latinos are visiting restaurants more often and broadening the types of restaurants they visit compared to two years ago.

“While there is now more opportunity to drive traffic and sales among Latinos, their broadening consideration set will create increased competition for their foodservice dollars,” explains Anne Mills, manager of consumer insights. “Keeping abreast of how the Latino population is evolving, and how this impacts their patronage, need states and preferences will help create menu, product and marketing strategies that effectively resonate with this young consumer base.”

Key takeaways from the report include:

  • Three-fifths (62%) of Latinos expect their personal financial situation to improve in the next year, with 35% of these consumers saying it will improve slightly
  • Two-fifths (41%) of Latinos and 54% of Spanish-dominant Latinos say that they are now more likely to visit restaurants that publicly support Latinos compared to in 2015
  • About half (49%) of Latinos say loyalty/rewards programs encourage them to visit a specific restaurant over another, up from 42% in 2015

Compiling findings from 1,200 Latinos, as well as Technomic’s Digital Resource Library and MenuMonitor, the comprehensive 2017 Hispanic Foodservice Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand Latinos’ foodservice usage and attitudes to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.

Contacts:
Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or kweikel@technomic.com
Purchasing Details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

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