New State of the Menu report from Technomic spotlights trends to come in 2021

Growing trends at limited- and full-service restaurants as well as expert insights into limited-time offers are also included in the report

Growing trends at limited- and full-service restaurants as well as expert insights into limited-time offers are also included in the report

CHICAGO, Feb. 23, 2021—Technomic released a new State of the Menu report, highlighting growing ingredients and flavors on menus; trend predictions that will surface this year; and insights into best-in-class, limited-time offers. Foodservice occasions are drastically evolving, and this report provides crucial details on how leading restaurant operators are pivoting their menu innovation plans in unprecedented ways.

“Taking a look back is crucial to understanding how the industry has changed and where we’re headed,” said Lizzy Freier, senior research manager of menu at Technomic. “Our many learnings from the data and analysis—which are reflected in the key themes and recommended actions—are essential for foodservice professionals to be able to plan for the year ahead.”

Key findings include:

  • Chicken is the fastest-growing protein on LSR breakfast menus, up 30.8% year over year
  • Brazilian flavors are the fastest-growing global flavors on lunch and dinner full-service restaurant menus, at 5.6% year-over-year growth
  • 37% of best-in-class LTOs had brand mentions, proving that consumers find this appealing

The new State of the Menu report is part of Technomic’s Ignite Menu Ignite is a robust online platform relied on by thousands of foodservice manufacturers and operators. For more information on the Ignite, visit or contact one of the individuals listed below.

Press and program inquiries: Lizzy Freier, (312) 506-3851,
Purchasing details: Patrick Noone, (312) 506-3852,

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at

About Winsight
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit

Winsight LLC is a portfolio company of Pamlico Capital.

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