Research from Technomic’s data platforms showcases leading chains rated by consumers, separated by segment
CHICAGO, May 17, 2018: Technomic is proud to announce the winning brands of the 2018 Consumers’ Choice Awards. Using combined research from two dynamic platforms—Transaction Insights and Ignite consumer brand tracking—the top-rated chains for the past year were revealed.
This award recognizes winners in five categories in three segments.
Best Takeout Experience
Quick Service: In-N-Out Burger
Fast Casual: Five Guys Burgers and Fries
Full-Service: Olive Garden
Best Use of Technology
Quick Service: Marco’s Pizza
Fast Casual: Panera Bread
Full-Service: Red Robin Gourmet Burgers and Brews
Most Loyal Customers
Quick Service: Whataburger
Fast Casual: Raising Cane’s Chicken Fingers
Full-Service: LongHorn Steakhouse
Most Kid Friendly
Quick Service: Chick-fil-A
Fast Casual: Newk’s Eatery
Full-Service: Texas Roadhouse
Consumer’s Choice – Best Overall
Quick Service: Chick-fil-A
Fast Casual: Newk’s Eatery
Full-Service: Fleming’s Prime Steakhouse & Wine Bar
Each brand will be recognized at the Winsight and Technomic booth (#7053) during the National Restaurant Association Show,May 19-21 in Chicago.
Methodology
Award winners this year were identified based on data from two Technomic platforms: Transaction Insights and Ignite consumer brand tracking. Each platform tracks the performance of leading chains in unique ways.
Ignite consumer brand tracking measures guests’ experiences through ongoing consumer surveys covering the top 115 restaurant chains in the U.S. in terms of sales, along with additional chains to round out menu categories and capture regional data. This ongoing study represents responses from more than 100,000 consumers collected between April 1, 2017, and March 31, 2018. Learn more about the capabilities of Technomic’s consumer brand tracking via Ignite.
Transaction Insights reports restaurant brand-level sales performance, customer traffic and market share, derived straight from actual customer transaction data. Features of this program include actual transactions at the total check level; credit and debit card brands included in the data; longitudinal sample of 3 million consumers; more than 18 million monthly restaurant visits captured and statistically reliable data at the individual DMA and city levels. Learn more about Transaction Insights and its features.
Contacts:
Press inquiries and program details: Robert Byrne, (312) 506-3913, rbyrne@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com