CHICAGO, July 11, 2019 — Technomic hosted foodservice and adult beverage suppliers during a recent conference June 17-18 in Chicago. Speakers from Applebee’s, Kahala Brands and Distribution Market Advantage (DMA) shared insight into business strategy. Session topics included limited-time offers, predictive technology, how Gen Z is evolving the industry and trending adult beverage flavors. Attendees left with a better understanding of strategies and predictions that they can use to enhance their business for the remainder of the year.
“It’s always rewarding after conducting our research and digging through the data to get on stage and share key findings with those who can use the actionable insights to enhance their businesses,” explains David Henkes, senior principal at Technomic. “Our goal at these events is to take the data-heavy insights and share them in a meaningful, accessible way for our supplier members.”
Key takeaways from the event include:
- The ease of navigation of adult beverage menus as well as server training are crucial for on-premise customer satisfaction
- Limited-time offers are an important strategy in both adult beverage and foodservice to test up-and-coming flavors and create buzz
- Gen Z will be most attracted to the brands that “get them,” meaning brand messages should be authentic and hit key drivers that resonate with this audience
This meeting was only open to members of Technomic’s Planning Programs. In addition to in-person events, membership includes access to searchable company profiles, custom studies and reports, newsletters and ongoing deliverables on the dynamic online platform, Ignite. For more information on the program, visit Technomic.com or contact one of the individuals listed below.
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com
About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com
Winsight LLC is a portfolio company of Pamlico Capital.