Technomic study reveals global opportunities within meal kit market

CHICAGO, Jan. 6, 2016—What is one of the largest shifts in consumer food sourcing? According to the Understanding Fresh Food Subscription Study just released by Technomic, the global “meal kit” market has topped $1 billion in 2015 and is positioned to change the way consumers think about food at home.

The fresh food subscription market—also known as meal kits—is defined as a service designed to deliver fresh, pre-measured ingredients to the door steps of consumers. Technomic’s proprietary study findings discovered this niche market is disrupting food consumption norms.

“This market initially gained traction overseas, but today the U.S. represents nearly 40% of the global market,” says Erik Thoresen, principal at Technomic Inc. “We project the fresh food subscription market in the U.S. alone will grow to a multi-billion dollar market over the next five years. This growth is fueled by growing consumer acceptance of the subscription service model, as well as a strengthening food culture within the mainstream market.”

In addition to measuring the current and future economic health of the industry, the Understanding Fresh Food Subscription Study delivers in-depth analysis of trends for the market to maximize global opportunities. Key takeaways from the report include:

  • The U.S. market alone will grow by a factor of 10x over the next five years
  • Worldwide revenues from fresh food subscriptions will top $10 billion by 2020
  • The six focus regions of the study (North America, DACH, Benelux, UK, Australia and Scandinavia) account for over three-fourths of total spending.

In total, 4,500 consumers from the United States, Germany, United Kingdom, Australia, Netherlands, Denmark, and Sweden participated in the research program.

The complete Fresh Food Subscription study is available for purchase by contacting Patrick Noone at or 312-506-3852. To learn more about the fresh food subscription market contact Erik Thoresen at or 312-506-3815.

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to

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