CHICAGO, Aug. 18, 2015 — Though bakery and coffee cafés face fierce competition from quick-service restaurants aiming to steal share, Technomic’s Canadian Bakery & Coffee Café Consumer Trend Report reveals that cafés will continue to thrive as they meet consumers’ demands for affordability and convenience while still providing quality. To stay ahead of the competition, these cafés are enhancing beverage programs, adding higher quality fare and integrating more technology to engage consumers and speed up operations.
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“Cafés should highlight and continue to focus efforts on what sets them apart from others in the space, particularly quality, a better-for-you positioning and the overall experience,” observes Kelly Weikel, director of consumer insights at Technomic. “But increased competition means they now also have to work harder at justifying price points, innovating their food and beverage lineups but still meeting consumer needs for convenience.”
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The Canadian Bakery & Coffee Café Consumer Trend Report compiles consumer and menu data from Technomic’s proprietary Digital Resource Library and MenuMonitor resources, in addition to survey responses from more than 1,000 Canadian consumers. The report’s findings include:
- 77 per cent of consumers visit coffee cafés each month, and 34 per cent visit bakery cafés as often.
- 42 per cent of consumers visit bakery cafés because they enjoy the food while 17 per cent say the same for coffee cafés.
- Breads, such as bagels, English muffins and toast, account for 21 per cent of baked goods at bakery cafés, followed by pastries (11 per cent). Dessert bars top the baked goods at coffee cafés (14 per cent), followed by bagels/English muffins/toast (10 per cent).
The Canadian Bakery & Coffee Café Consumer Trend Report is one of many in Technomic’s Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from more than 8,000 restaurants in 20 Canadian markets.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.