Technomic’s newly released 2018 Sandwich Consumer Trend Report highlights how attitudes and purchasing decisions for sandwiches are shifting.
CHICAGO, April 23, 2018: Sandwiches remain a popular item across the board, with 61% of consumers eating them at least once a week, either at home or away from home. However, there are several key differences between older and younger consumers’ considerations and values when it comes to ordering sandwiches from restaurants, according to Technomic’s new 2018 Sandwich Consumer Trend Report.
“While older consumers really hone in on value and convenience when deciding where to order sandwiches, more 18- to 34-year-olds than older consumers consider factors such as healthfulness, special-diet accommodations and the use of sustainably sourced ingredients in their purchasing decisions,” states Anne Mills, senior manager of consumer insights at Technomic. “Even if brands are executing in terms of convenience and affordability, they still need to go the extra mile to appeal to younger consumers.”
Key takeaways from the report include:
- 40% of consumers’ sandwiches are purchased away from home while 60% are prepared at home
- 44% of consumers overall and 51% of those living in urban areas say they have purchased sandwiches from grab-and-go sections at restaurants or other foodservice locations
- 39% of consumers overall and 54% of millennials, would like restaurants to offer more sandwiches with new or unique flavors
Compiling findings from more than 1,500 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Sandwich Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer usage, attitudes and preferences toward sandwiches are evolving and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below.
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.
About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant Business, FoodService Director, Convenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership Conference, Outlook Leadership Conference, Convenience Retailing University, FSTEC, MenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.