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Niche brand positionings can help Canadian FSRs combat traffic challenges

The 2019 Canadian Future of FSR Consumer Trend Report reveals challenges and opportunities in the full-service segment based on consumer feedback

CHICAGO, Jan. 21, 2019—Canadian consumers are visiting full-service restaurants slightly less frequently now than they were two years ago, Technomic reveals in the 2019 Canadian Future of FSR Consumer Trend Report. Likewise, sales growth for leading family-style and casual-dining chains is trailing the Top 200 chain average. To drive traffic and sales, FSR operators may want to look internally to pinpoint unique offerings and points of differentiation that will help them stand out from the competition.

“With fast casuals still growing quickly and newer channels like food halls and retail foodservice emerging, full-service operators are facing higher levels of competition,” explains Charles Winship, senior research analyst at Technomic. “Full-service brands will need to think more closely about their niche and brand positioning in order to differentiate themselves in an increasingly crowded landscape.”

Key takeaways from the report include:

  • 52% of consumers say they visit family-style restaurants at least once a month
  • 25% of traditional casual-dining restaurant consumers say they’re more likely to visit an independent location than a chain
  • 30% of upscale casual-dining restaurant consumers say they would like to see more shareable options at these restaurants

Compiling findings from more than 1,100 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Canadian Future of FSR Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer patronage, attitudes and preferences toward full-service restaurants are evolving and to identify prime opportunity areas.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Anne Mills, (312) 506-3867, amills@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, pnoone@technomic.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic, Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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