CHICAGO, September 17, 2019—Consumption of pasta and noodle dishes in Canada is high but skews significantly toward at-home occasions, according to Technomic’s new 2019 Canadian Pasta Consumer Trend Report. In order to drive sales, operators should offer a unique draw for consumers that they won’t be able to find elsewhere.
“Operators need to convey that their pasta and noodle dishes are worth the price of dining out and offer a meal that simply can’t be replicated at home,” explains Charles Winship, manager of consumer insights at Technomic. “Authentic preparations, high-quality ingredients and innovative flavour profiles can all help elevate dishes, improving value perceptions.”
Key takeaways from the report include:
- 60% of consumers eat any type of pasta or noodle dish either at home or at foodservice at least once a week
- 34% of consumers strongly agree that they sometimes visit a restaurant specifically because they’re craving a pasta or noodle dish
- 47% of 18- to 34-year-olds say they’re likely to order plant-based noodle alternatives, such as zucchini spirals
Compiling findings from more than 1,100 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Canadian Pasta Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand consumption, attitudes and preferences toward various pasta and noodle dishes, including Italian pastas, Asian noodles, pasta salads and macaroni and cheese.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com
About Winsight LLC
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit www.winsightmedia.com
Winsight LLC is a portfolio company of Pamlico Capital.