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Proposed sugary beverage taxes threaten to shift the Canadian beverage landscape

Technomic’s 2018 Canadian Beverage Consumer Trend Report reveals current and upcoming shifts in the beverage landscape

CHICAGO, Sept. 26, 2018: Canadian consumers average about three drinks per week from foodservice, keeping things relatively stable since 2016. Although consumption has remained steady, major shifts are still underway in the beverage industry. Technomic’s 2018 Canadian Beverage Consumer Trend Report explores the impact that factors such as sugary beverage tax proposals and calorie count requirements on menus will have on beverage occasions.

“While still a leading beverage choice, consumption of regular soft drinks continues to decline in the face of increased efforts to tax sugary beverages" explains Bret Yonke, manager of consumer insights at Technomic and author of the report. “Consumers are increasingly aware of what they put into their bodies, and this will ramp up as calorie counts on menu boards become a requirement for restaurant chains. Moving forward, expect natural positioning and short ingredient lists to gain traction.”

Preview highlights from the report:

  • 43% of consumers have consumed a regular soft drink in the past month
  • 23% of consumers like to try new unique beverages offered at restaurants
  • 51% of consumers at least somewhat agree that the government should enforce heavier taxes on sugary drinks

Compiling findings from more than 1,000 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2018 Canadian Beverage Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand how consumer usage and attitudes toward nonalcohol beverages are evolving in Canada and to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Anne Mills, (312) 506-3867, amills@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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