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Sustainability concerns and alternative proteins shifting the dynamic for beef and pork menu offerings, Technomic finds in new report

The 2019 Center of the Plate: Beef and Pork Consumer Trend Report explores the American staples, including opportunities

CHICAGO, Feb. 8, 2019—Beef and pork have long been staples of Americans’ plates but with growing sustainability and health concerns, shifts are taking place in this category. Technomic’s 2019 Center of the Plate: Beef and Pork Consumer Trend Report explores how the rise of popularity in alternative proteins and the transparency of animal treatment are affecting consumers’ preferences. 

“While demand for beef and pork still remains strong, consumers report a slight decline in consumption of these proteins over the past two years due to the growth in health and sustainability concerns,” explains Anne Mills, senior manager of consumer insights at Technomic. “Adjusting to consumers’ evolving approach to beef and pork consumption will be vital to growing sales. Focus should be placed on innovative and unique cuts or flavors that meet the demand for high-quality, natural products.” 

Key takeaways from the report include:

  • 50% of consumers who often eat beef say it’s important they eat beef that came from animals treated humanely
  • 44% of consumers who often eat pork say it’s important they eat pork that came from animals treated humanely
  • 42% of beef consumers would like restaurants to offer beef entrees with new, unique flavors
  • 38% of pork consumers are interested in trying pork made with new, unique flavors

Compiling findings from more than 1,700 consumer responses, as well as menu and industry data from the Ignite database, the comprehensive 2019 Center of the Plate: Beef and Pork Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them better understand how consumer consumption, attitudes and preferences toward beef and pork menu items are evolving and to identify opportunity areas. 

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit technomic.com or contact one of the individuals listed below.

Contacts:
Press inquiries and report details: Anne Mills, (312) 506-3867, amills@technomic.com
Purchasing details: Patrick Noone, (312) 506-3852, pnoone@technomic.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic, Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

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