Edit

Rising beef prices driving burger industry innovation

CHICAGO, Aug. 12, 2015—With the majority of consumers eating burgers at least weekly (57 percent), the popular entrée remains a staple of the American diet. Amid recent hurdles of rising beef prices and negative health perceptions, Technomic’s Burger Consumer Trend Report outlines key areas of opportunity relating to innovations that improve health and quality perceptions while maintaining a strong value proposition.

Find more burger insights here:
https://www.technomic.com/Reports_and_Newsletters/Consumer_Trend_Reports/dyn_PubLoad.php?pID=40

“Utilizing value beef cuts and incorporating non-beef proteins can help lower costs and broaden the range of needstates burgers can satisfy,” explains Sara Monnette, Technomic vice president. “Specialty ingredients like pretzel buns can enhance the value perception, and unique toppings and sauces, stuffed patties and premium sides can add to craveability and brand differentiation.”

Spotlight On: Burger

[View larger INFOGRAPHIC: Spotlight on Burger]

Compiling findings from more than 1,500 U.S. consumers, as well as Technomic’s MenuMonitor and Top 500 Restaurant Chain Report, the Burger Consumer Trend Report also reveals:

  • On a weekly basis, 39 percent of consumers purchase burgers from fast-food restaurants and 39 percent make them at home.
  • 61 percent of consumers say it’s important to be able to customize the toppings/condiments, and 43 percent prioritize build-your-own burgers.
  • At limited-service restaurants, chicken tops the list of fastest-growing burgers since 2013 with a 23 percent increase in menu-item incidence. Build-your-own burgers win out at full-service restaurants, growing by 28 percent.

The Burger Consumer Trend Report is one of many in Technomic’s Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines nearly 50 years of foodservice expertise with critical findings from more than 30,000 annual consumer interviews and analysis of more than 7,000 menus.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.

Contacts:
Press Inquiries: Sara Monnette, 312-506-3848, or smonnette@technomic.com
Purchasing Details: Patrick Noone, 312-506-3852, or pnoone@technomic.com

About Technomic
Technomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit Technomic at technomic.com.

About Winsight, LLC
Winsight LLC is a recognized leader in business-to-business media and information services for the convenience-retailing, foodservice and grocery industries. Winsight has an extensive media portfolio, including five publications: CSP, Restaurant BusinessFoodService DirectorConvenience Store Products, and Winsight Grocery Business. Winsight also offers a suite of digital products, including websites, e-newsletters, webinars, video products, mobile and tablet apps, and custom marketing solutions. In addition to more than 12 major EduNetworking conferences and advisory meetings, Winsight also produces seven exclusive, large-scale executive-level conferences: Restaurant Leadership Conference, Global Restaurant Leadership ConferenceOutlook Leadership Conference, Convenience Retailing University, FSTECMenuDirections and Restaurant Directions. In 2015, Winsight acquired Technomic Inc., a provider of primary and secondary market information and advisory services for the food industry. For more information on Winsight and its brands, go to www.winsightmedia.com.

Recent Press Releases

November 25, 2019
The 2019 Canadian Flavour Consumer Trend Report shares how to introduce innovative menu offerings while still balancing classic favourites.
November 21, 2019
Technomic’s 2019 Breakfast Consumer Trend Report shares opportunities for brands to differentiate themselves amid intensifying breakfast wars
November 12, 2019
Our 2020 trends—which touch on menu, operations and labour—reflect today’s biggest cultural, governmental and consumer shifts impacting macro industry trends.