As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes.
CHICAGO, Jan. 14, 2016—As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.
“It’s important to point out that it’s the consumers who rated the chains and selected the winners,” said Darren Tristano, president of Technomic. “In essence, the award is from the customers themselves.”
Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2016 Chain Restaurant Consumers’ Choice Awards:
| Pillar of Excellence | Quick Service | Fast Casual | Full service |
| Food Quality | Papa Murphy’s Take ‘N’ Bake Pizza | Firehouse Subs | Bonefish Grill |
| Intent to Return | In-N-Out Burger | Rubio's | Cheddars Scratch Kitchen |
| Provides Value through Service | Chick-fil-A | Jimmy John's Gourmet Sandwiches | Cracker Barrel Old Country Store |
| Social Responsible | Ben & Jerry’s | Chipotle Mexican Grill | Seasons 52 |
The Chain Restaurant Consumers’ Choice Awards were announced at Technomic’s Consumer Insights Planning Program Conference, January 13-14, 2016, in Newport Beach, Calif.
Methodology
- Consumer Brand Metrics is a brand performance study that is run on an ongoing basis.
- It tracks the performance of the leading limited-service and full-service restaurant chains.
- Consumer experience is measured on more than 60 brand attributes.
- Almost 100,000 U.S. consumer visits are recorded annually.
- Winners are based on top-box ratings, or a rating 5 on a 5-point scale, where 1 equals very bad and 5 equals very good. Top-two-box ratings were used for ties and other purposes.
- Data from four quarters, fourth-quarter 2014 through third-quarter 2015, was analyzed.
- Each chain may only win one Consumers’ Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain’s ratings.
Which U.S. restaurants are tracked? Consumer Brand Metrics is an ongoing research program that tracks consumers’ attitudes toward, and usage of, leading restaurant chains and other foodservice venues. The program currently includes 138 leading restaurant chains operating within the U.S. This includes Technomic’s Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey wave.
Learn more about the Consumer Brand Metrics online platform and other Technomic products and services at Technomic.com or contact one of the individuals below.
Contacts:
Press Inquiries: Elizabeth Reardon, 312-506-3843, or ereardon@technomic.com
Consumer Brand Metrics Details: Patrick Noone, 312-506-3852, or pnoone@technomic.com